Torico, a contraction of the Spanish phrase “todo rico” which loosely translates to “it’s all good”, is the embodiment of our flavors and culture. In 1968, Pete purchased Jim’s Deli at 20 Erie St. During Pura’s first pregnancy, she had cravings for piraguas that she used to enjoy from her native island, Puerto Rico. To satisfy her cravings, Pete began extracting and creating juices from tropical fruits. Piraguas drizzled with juice concoctions is what stared this frozen venture.

Jim’s Deli became “Tropical Delight” to describe the new business outlook. Pete soon bought an ice cream hand-crank machine and created sorbets and sherbets using tropical fresh fruits. The original flavor was Coquito (a type of coconut sherbet), a hit to say the least and business BOOMED with excitement! With increasing demand, Pete eagerly learned the language of frozen treats through his own trials and efforts, and soon after, started to make ice cream.